Connectamericas

ConnectAmericas is the first social network for business in the Americas dedicated to promoting foreign trade and international investment created by the Inter-American Development Bank (IDB) with the support of Google, DHL, Visa and Alibaba.
  • Design UI/UX
  • QA
  • Development

The Challenges

ConnectAmericas is an initiative that is not within the core business of the IDB, and since we started working in 2013, the challenge has been to help in the product initial definition until nowadays that we are collaborating in the continuous improvement process of the platform and business side based on in the new objectives for ConnectAmericas and users feedback.

The Process

Wireframes & Flows Our UI/UX and BA teams have been part of the decision making about the product definition (based on the goals set by the IDB), information architecture, navigation flow, and final designs.

OneTree has been collaborating through the following areas: Production Definition and Design, Development and Quality Assurance and of the platform.
Our development team has designed and implemented new modules for Visualizations about trading information among different countries, and a diagnostic tool to assess users’ companies with recommendations for different business areas. Our QC & QA team has and is constantly defining QA processes, creating and executing test cases, and working on the automated test process to improve the time efficiency of the test cases run.

The Result

The IDB has successfully and officially launched this platform to the market in March, 2014, and since then it has been consistently growing in regard to site visits, registered users, business opportunities, partners, etc. We are very proud of having been and keep being part of this success

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