A Bold Challenge: Speed, Scale, and Seamless Integration

As AB InBev expanded its direct-to-consumer strategy across Latin America, the company faced the challenge of building and scaling a unified digital commerce experience across multiple markets — each with unique logistics, currencies, and product portfolios.To achieve this, the company needed a trusted partner capable of quickly scaling its development team without compromising quality, and to deliver a high-performance mobile platform — TaDa Delivery — that could integrate seamlessly with VTEX, its ecommerce ecosystem.
The goal was to launch new digital experiences at an ambitious pace, maintaining speed, scalability, and operational consistency across countries.
 Beyond creating a mobile app, AB InBev sought to establish an integrated ecosystem that connected its ecommerce, logistics, and marketing operations — delivering a reliable and intuitive shopping experience to millions of consumers across the region.

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A Scalable Mobile Platform Developed with React Native, Fully Integrated with Vtex

To bring TaDa Delivery to life, Onetree partnered closely with AB InBev’s product and engineering teams to design and develop a high-performance mobile solution that could scale rapidly and integrate seamlessly with VTEX, the company’s ecommerce backbone.

Over a two-year period, AB InBev hired Onetree’s staff augmentation services to build and manage a team of more than 25 professionals dedicated to the project.This approach allowed the company to adapt quickly to evolving requirements, adjusting team composition and responsibilities as the project advanced.

The team included Backend, Frontend, and Mobile Developers, Data Analytics, QA Manual and Automation Testers, Technical Leads, Project Managers, and Product Managers, all working in coordination with AB InBev’s internal teams to ensure technical excellence, speed, and alignment with business goals.

As the project evolved, frequent transitions between roles and disciplines were handled seamlessly, giving AB InBev the flexibility and continuity needed to reach stakeholder objectives and meet demanding delivery timelines.

Built with React Native, the app provided a unified codebase for iOS and Android, ensuring a consistent user experience and efficient maintenance across all markets.
Through real-time API integration with VTEX, every product update, price change, and promotion was instantly synchronized between the mobile app and ecommerce systems — maintaining operational accuracy and a unified experience across channels.

Agile communication and transparency were key to success.
Daily collaboration through Jira, Slack, and regular review sessions enabled both teams to iterate quickly, resolve challenges efficiently, and maintain continuous delivery.

In just five months, the joint teams successfully launched TaDa Delivery across multiple Latin American markets — delivering a scalable, stable, and user-centric platform that continues to evolve alongside AB InBev’s growing digital ecosystem.

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Results: Accelerated Expansion and Personalized Experiences in Latin America

The collaboration between Onetree and AB InBev led to the successful launch and rapid scaling of TaDa Delivery, a high-performance mobile platform built with React Native and fully integrated with VTEX to ensure real-time synchronization and operational consistency across markets.

This achievement translated into significant business impact for AB InBev, including:

• Accelerated Expansion: Rapid growth in the platform’s geographic reach and user base, enabling the company to connect with millions of new consumers and strengthen its presence across Latin America.
• Personalized Experiences: The ability to engage directly with users, gather valuable insights into their preferences, and deliver tailored offers and promotions — boosting loyalty and driving sustained sales.
• Future-Ready Platform: A scalable architecture built with React Native integrated with VTEX, enabling continuous evolution and adaptability to new business and market opportunities.

As Lucas Herscovici, Global Direct-to-Consumer Sales Director at AB InBev, states: “After just one year, TaDa Delivery helps us put consumers at the center of everything we do. Through the platform, we connect with people individually, gaining insights into their preferences and creating more personalized experiences at home.”

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Continued Impact: A Platform for Future Growth.

The collaboration between Onetree and AB InBev became more than a single project — it evolved into a long-term partnership driving continuous innovation and digital growth.

The development of TaDa Delivery not only accelerated AB InBev’s direct-to-consumer strategy but also established a scalable technological foundation that continues to power new initiatives across the region.

By combining React Native and seamless VTEX integration, the platform was built to adapt, expand, and evolve — enabling AB InBev to deliver personalized, data-driven, and high-performing digital experiences to millions of consumers.

This partnership reflects Onetree’s commitment to creating technology that fuels growth, strengthens connections, and helps global brands like AB InBev stay ahead in a rapidly changing digital landscape.