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A Bold Challenge: Speed, Scale, and Consistency
TaDa Delivery needed a mobile application that could scale rapidly, elevate the user experience, and strengthen its regional presence—all while being built for seamless expansion across multiple markets. The project required fast, efficient development to meet an ambitious launch timeline. To achieve this, the company needed a trusted partner capable of quickly scaling its development team without compromising quality. The objective was not just to deliver fully functional iOS and Android applications within five months but to do so while maintaining brand consistency across diverse markets.
The Solution: Scalable Mobile Platform Developed with React Native and NodeJS
Onetree strategically partnered with the TaDa Delivery team to create a high-performance mobile platform that would meet ABInBev’s ambitious goals.
Onetree's solution was based on the following key elements:
- Development of native applications for iOS and Android using React Native, enabling efficient development of the mobile platform.
- Implementation of a scalable backend in NodeJS to support the future growth of the platform and efficiently manage large volumes of data.
- Integration into the Ecommerce platform through APIs.
- Adoption of TaDa Delivery’s project management framework, ensuring alignment with their internal processes, transparency in communication, and the ability to respond quickly to business needs.
- Constant and transparent communication through Jira, Slack, and direct meetings to ensure effective collaboration between the Onetree and TaDa Delivery teams.
Results: Accelerated Expansion and Personalized Experiences in Latin America
The result of this strategic partnership was the successful launch and rapid scaling of the TaDa Delivery mobile applications, with concrete milestones:
5 in 5
Launched in record time: 5 countries in just 5 months — priority markets for the brand (Mexico, Colombia, Paraguay, Peru and Panama), achieving a rapid speed-to-market that fueled regional growth and enhanced competitive positioning.
+3,000,000
App downloads in just two years, highlighting rapid adoption and strong demand in the market.
+300,000
Transactions processed during the second year of operation, reflecting sustained engagement and trust from users.
“Onetree finished the whole development in about five months, which was a major success because that allowed us to launch the app and its complements in Mexico and five other countries.”
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This achievement translated into significant business impact for AB InBev, including:
- Accelerated Expansion: Rapid growth in the platform’s geographic reach and user base, enabling the company to reach millions of new consumers and strengthen its market presence in the region.
- Personalized Experiences: Increased ability to connect with consumers individually, gather valuable insights about their preferences, and deliver relevant offers and promotions — boosting loyalty and driving sustained sales.
As Lucas Herscovici, Global Direct-to-Consumer Sales Director at ABInBev, states: “After just one year, TaDa Delivery helps us put consumers at the center of everything we do. Through the platform, we connect with people individually, gaining insights into their preferences and creating more personalized experiences at home."
Continued Impact: A Platform for Future Growth.
The scalability and expertise of the Onetree team were essential to the continued success of TaDa Delivery in the competitive Latin American market. This strategic collaboration enabled ABinBev to achieve its ambitious business goals in the DTC channel and consolidate its leadership in the region.
“Onetree finished the whole development in about five months, which was a major success because that allowed us to launch the app and its complements in Mexico and five other countries.”
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