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Research and Solution
To achieve our goal, we needed to feel the pain of the potential user. The key to the solution was making the appropriate research. In this case, we aimed to analyze the workflow of our users, understanding the data they work with, relating directly with their challenges, and realizing the sensitivity of their daily decisions. This was achieved by a thorough discovery process that consisted in interviews, data research, user personification, among other activities.
Validating the Concept
Our delivered product allowed them to visualize the product and feel the experience of the workflow that was put together for a fraction of the project budget. By doing this, we also anticipated problems and corrected them before writing a single line of code. Furthermore, the client was able to execute a testing phase using no more than the delivered prototypes, which greatly facilitated the product validation within its potential users. Ultimately, this process saved the client a significant amount of time and money by allowing them to visualize what needed to be done before starting a development phase.
5 in 5
Launched in record time: 5 countries in just 5 months — priority markets for the brand (Mexico, Colombia, Paraguay, Peru and Panama), achieving a rapid speed-to-market that fueled regional growth and enhanced competitive positioning.
+3,000,000
App downloads in just two years, highlighting rapid adoption and strong demand in the market.
+300,000
Transactions processed during the second year of operation, reflecting sustained engagement and trust from users.
“They put so much time and effort into understanding our culture and mission statement. They took the time to learn minute differences and technical specifications.”
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“They put so much time and effort into understanding our culture and mission statement. They took the time to learn minute differences and technical specifications.”
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