Research and Solution

To achieve our goal, we needed to feel the pain of the potential user. The key to the solution was making the appropriate research. In this case, we aimed to analyze the workflow of our users, understanding the data they work with, relating directly with their challenges, and realizing the sensitivity of their daily decisions. This was achieved by a thorough discovery process that consisted in interviews, data research, user personification, among other activities.

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Validating the Concept

Our delivered product allowed them to visualize the product and feel the experience of the workflow that was put together for a fraction of the project budget. By doing this, we also anticipated problems and corrected them before writing a single line of code. Furthermore, the client was able to execute a testing phase using no more than the delivered prototypes, which greatly facilitated the product validation within its potential users. Ultimately, this process saved the client a significant amount of time and money by allowing them to visualize what needed to be done before starting a development phase.