Validating Healthcare Tech Before a Single Line of Code

Validating Healthcare Tech Before a Single Line of Code

How we helped a healthcare startup test and refine their app concept, saving time and money.

How we helped a healthcare startup test and refine their app concept, saving time and money.

Client

Led by an MD, this health tech project challenged us to build a solution that effectively addressed many pain points for physicians. The company approached us to develop the technology behind their new business idea in the healthcare sector. While their concept was fresh and well thought out, it existed only in words and a few diagrams. They requested a proposal to build the app, but we took a step back to test user responses and refine the idea based on feedback. Despite our extensive experience in healthcare, this project pushed us to deeply understand physicians' challenges and design a solution that truly fits the complexities of their daily work.

Services

Product Design

UX Research

Industry

Healthcare

Research and Solution

To achieve our goal, we needed to feel the pain of the potential user. The key to the solution was making the appropriate research. In this case, we aimed to analyze the workflow of our users, understanding the data they work with, relating directly with their challenges, and realizing the sensitivity of their daily decisions. This was achieved by a thorough discovery process that consisted in interviews, data research, user personification, among other activities.

Validating the Concept

Our delivered product allowed them to visualize the product and feel the experience of the workflow that was put together for a fraction of the project budget. By doing this, we also anticipated problems and corrected them before writing a single line of code. Furthermore, the client was able to execute a testing phase using no more than the delivered prototypes, which greatly facilitated the product validation within its potential users. Ultimately, this process saved the client a significant amount of time and money by allowing them to visualize what needed to be done before starting a development phase.

“They put so much time and effort into understanding our culture and mission statement. They took the time to learn minute differences and technical specifications.”

Priya Mehta

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